Commercial Applications
Which of the following is not included in the function of physical supply?
- Standardization
- Storage
- Packaging
- Transportation
Marketing Mix
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Answer
Standardization
Reason — Physical supply (or physical distribution) includes all activities involved in moving products or services from manufacturers to consumers, mainly transportation, storage and packaging. Standardization, on the other hand, is a part of product mix and is not a function of physical supply.
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