Commercial Applications

Which of the following is the last step in the process of selling?

  1. Preparation
  2. Prospecting
  3. Closing the sale
  4. Post-sale follow-up

Sales

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Answer

Post-sale follow-up

Reason — The seven steps of personal selling are — Preparation, Prospecting, Approach, Presentation, Convincing, Closing the Sale and Post-sale Follow-up. Hence, post-sale follow-up is the last step.

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