Commercial Applications

Give two differences between the production oriented stage and product oriented stage of marketing.

1 Like

S.No.	Basis of Distinction	Production-oriented Stage	Product-oriented Stage
1.	Motto	Sell what can be produced.	Improve quality and performance of the product.
2.	Time Period	1869–1930	1950–1960
3.	Focus	Mass production and wide distribution.	Improvement in product features and performance.

Answered By

1 Like