Commercial Applications
Look at the image below showing a company's event:
Which of the following public relations benefits is most likely to be achieved through this event?
- Improved government relations
- Enhanced employee satisfaction
- Positive media coverage and public image
- Increased sales revenue
Answer
Positive media coverage and public image
Reason — The image depicts a charity event hosted by the company with media present. Such community-oriented events generate positive media coverage and enhance the company's public image, as the public sees the company taking part in community life and discharging its social responsibility.
Related Questions
Assertion (A): Dialogue is an essential part of public relations because it facilitates two-way communication.
Reason (R): Dialogue in public relations is used to impose the organization's views on the public.
- Both Assertion (A) and Reason (R) are true, and Reason (R) is the correct explanation of Assertion (A).
- Both Assertion (A) and Reason (R) are true, but Reason (R) is not the correct explanation of Assertion (A).
- Assertion (A) is true, but Reason (R) is false.
- Assertion (A) is false, but Reason (R) is true.
It means to convince another person of some idea, product, service or institution, to induce a person or group or to do something.
- Human relations
- Empathy
- Persuasion
- Dialogue
A company is deciding between two public relations strategies:
Strategy 1: Focuses on aggressive media campaigns to boost short-term sales.
Strategy 2: Emphasizes long-term community engagement and transparent communication with stakeholders.
Which strategy aligns more with the principles of ethical public relations, and why?
- Strategy 1, because it generates immediate results
- Strategy 1, because media campaigns reach a wider audience
- Strategy 2, because it builds sustainable relationships based on trust
- Strategy 2, because it is more cost-effective in the long run
Empathy is a critical element in public relations, as it helps organizations understand and align with the public's perspective.
- True
- False