Which stage of marketing is characterised by hard selling?

1. Production oriented stage
2. Product oriented stage
3. Sales oriented stage
4. Societal marketing stage

Marketing uses ……………

1. Integrated approach
2. Persuasion and promotion
3. Product approach
4. Market approach

Services can rarely be standardized or made uniform. Which feature of service does it indicate?

1. Intangibility
2. Variability
3. Inseparability
4. Perishability

The following passage is excerpted from the book 'MARKETING':

'The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need and can afford- and give it to them- you will achieve outstanding results.'

— Marketing by Brian Tracy

Based on the information provided in the passage, which of the following statement describes Marketing-

1. Marketing is beneficial for both buyers and sellers.
2. Marketing focuses on short term maximisation of profit.
3. Marketing works on the principle of Caveat emptor.
4. Marketing begins after the goods are produced.