Commercial Applications
Promotion to marketing means …………… .
- Passing an examination
- Elevation from one grade to another
- Selling the products through various means
- Selling the products in specific area
Answer
Selling the products through various means
Reason — In marketing, promotion refers to all the personal or impersonal activities undertaken to inform, persuade, and assist prospects to buy a product or service. It includes advertising, sales promotion, personal selling, and publicity, i.e., selling products through various means.
Related Questions
"Sales promotion activities help to create interest in new products and …………… ."
- Stimulates demand
- Satisfies customers
- Time horizon
- Emphasis
A brand of cooking oil runs an advertisement campaign highlighting its health benefits, supported by testimonials from nutritionists. This is an example of:
- Informative Advertising
- Concept Advertising
- Reminder Advertising
- Institutional Advertising
Which of the following statement(s) is/are correct?
Statement 1: Institutional advertising focuses on promoting a product's features and benefits to consumers.
Statement 2: Product advertising aims to build a favourable image of the company rather than promoting specific products.
- Only Statement 1 is correct
- Only Statement 2 is correct
- Both statements are correct
- Both statements are incorrect
Media which has limited coverage:
- Newspapers
- Direct mail
- Television
- Radio