Commercial Applications
…………… refers to the pathway, path or route taken by goods as they flow or move from the point of production to the point of consumption or use.
- Channel of distribution
- Direct marketing
- Intensive distribution
- None of these
Related Questions
Which of the following is not included in the function of physical supply?
- Standardization
- Storage
- Packaging
- Transportation
A company decides to change the packaging of its product to make it more eco-friendly. Which elements of the marketing mix does this decision impact?
- Product and Price
- Place and Promotion
- Product and Promotion
- Price and Place
Which of the following is/are correct statement(s)?
Statement 1: Parity pricing is an appropriate strategy when there is little competition and product differentiation.
Statement 2: Cost-plus pricing is used when a firm wants to cover its costs and achieve a reasonable profit margin.
- Only Statement 1 is correct.
- Only Statement 2 is correct.
- Both statements are correct.
- Both statements are incorrect.
The term marketing mix refers to ……………
- An analysis of micro and macro environment of the organization
- A mixture of various decisions to sell more products at any cost
- A customer relationship for long term profit and gain
- A combination of strategic elements to satisfy market needs