Commercial Applications
If a salesperson fails to follow up after closing a sale, what potential issue could arise that may impact future sales?
- Increased customer satisfaction
- Reduced customer loyalty
- Improved brand image
- Higher sales conversion rates
Sales
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Answer
Reduced customer loyalty
Reason — Post-sale follow-up helps the salesperson check whether the product is working to the satisfaction of the customer and helps win the trust and faith of the customer. Failing to follow up makes the customer feel ignored, which reduces customer loyalty and hurts repeat sales.
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