Commercial Applications
Services can rarely be standardized or made uniform. Which feature of service does it indicate?
- Intangibility
- Variability
- Inseparability
- Perishability
Answer
Variability
Reason — Variability means services can rarely be standardised or made uniform. The quality of a service may differ from customer to customer or from one time period to another. For example, the quality of service provided by a waiter in a restaurant may vary on different occasions.
Related Questions
Marketing uses ……………
- Integrated approach
- Persuasion and promotion
- Product approach
- Market approach
Marketing concentrates on ……………
- Increasing the sales volume
- Satisfying advertiser
- Decreasing the sales volume
- Satisfying the customer
The following passage is excerpted from the book 'MARKETING':
'The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need and can afford- and give it to them- you will achieve outstanding results.'
— Marketing by Brian Tracy
Based on the information provided in the passage, which of the following statement describes Marketing-
- Marketing is beneficial for both buyers and sellers.
- Marketing focuses on short term maximisation of profit.
- Marketing works on the principle of Caveat emptor.
- Marketing begins after the goods are produced.
Production-Oriented-Stage was characterised by:
- The focus on Sales Promotion.
- Product improvement.
- Supply creating its own demand.
- Profits through customer satisfaction.