Commercial Applications
In which stage, importance to consumer satisfaction was recognised and business policies were designed to provide value satisfaction to customers?
- Sales-oriented stage
- Marketing-oriented stage
- Social-marketing stage
- Consumer-oriented stage
Markets & Marketing
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Answer
Marketing-oriented stage
Reason — In the marketing-oriented stage (1960–1980), producers realised that business policies and programmes should be built around the goal of customer satisfaction. Management began to think of itself not as producing products but as providing value satisfaction to customers. The consumer was considered the 'king' in this stage.
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