Commercial Applications
Answer
Two objectives of advertising are:
To Introduce New Products — Producers and traders advertise to inform customers about the availability of a new product and its salient features. They seek to develop a good image of the new product and persuade consumers to buy it, thereby creating demand for the new product.
To Build Brand Preference — Repeated advertisements are used to develop preference for a particular brand. Brand loyalty helps to yield repeat sales in the long run. Advertising continuously reminds consumers about the superiority of the brand so that customers do not switch to other brands.