Commercial Applications
A key objective of personal selling is to maximize the sales volume in the shortest possible time.
- True
- False
Sales
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Answer
False
Reason — The purpose of personal selling is not just to make sales but to win a permanent customer. It seeks to develop a close and lasting relationship between the buyer and the seller, not maximization in the shortest time.
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Related Questions
Personal selling is the most …………… method.
- Flexible
- Fixed
- Rigid
- Inflexible
Regarding the essential qualities of a successful salesperson, which statement is accurate?
(1) Empathy, active listening, and effective communication are important traits for a salesperson.
(2) A salesperson's appearance and dressing style have a strong impact on sales outcomes.
(3) Aggressiveness and pushing the customer into a sale are the best techniques for success.
(4) A salesperson's personal interests and hobbies should be kept separate from their professional life.
- 1 & 2
- 3 & 4
- Only 1
- Only 3
Which advertising technique shown in the images would most likely reduce the need for extensive personal selling?
- Repetitive slogan-based advertising
- Informational advertising with product details
- Emotional appeal advertising
- Discount-based advertising
Which of the following statement(s) is/are correct?
Statement 1: Personal selling is a mass selling method that involves one-to-many communication.
Statement 2: Personal selling allows for immediate feedback and customization of the sales message.
- Only Statement 1 is correct
- Only Statement 2 is correct
- Both Statements 1 and 2 are correct
- Both Statements 1 and 2 are incorrect