Commercial Applications
Production-Oriented-Stage was characterised by:
- The focus on Sales Promotion.
- Product improvement.
- Supply creating its own demand.
- Profits through customer satisfaction.
Related Questions
Services can rarely be standardized or made uniform. Which feature of service does it indicate?
- Intangibility
- Variability
- Inseparability
- Perishability
The following passage is excerpted from the book 'MARKETING':
'The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need and can afford- and give it to them- you will achieve outstanding results.'
— Marketing by Brian Tracy
Based on the information provided in the passage, which of the following statement describes Marketing-
- Marketing is beneficial for both buyers and sellers.
- Marketing focuses on short term maximisation of profit.
- Marketing works on the principle of Caveat emptor.
- Marketing begins after the goods are produced.
Identify which products are purchased after a comparative analysis of quality, price, warranty of competitive brands.
- Convenience products
- Industrial products
- Speciality products
- Shopping products
In which stage of marketing, manufacturers believed that customers would buy the product if quality was good?
- Marketing-oriented stage
- Production-oriented stage
- Sales-oriented stage
- Product-oriented stage