Commercial Applications
In which stage, importance to consumer satisfaction was recognised and business policies were designed to provide value satisfaction to customers?
- Sales-oriented stage
- Marketing-oriented stage
- Social-marketing stage
- Consumer-oriented stage
Answer
Marketing-oriented stage
Reason — In the marketing-oriented stage (1960–1980), producers realised that business policies and programmes should be built around the goal of customer satisfaction. Management began to think of itself not as producing products but as providing value satisfaction to customers. The consumer was considered the 'king' in this stage.
Related Questions
Identify which products are purchased after a comparative analysis of quality, price, warranty of competitive brands.
- Convenience products
- Industrial products
- Speciality products
- Shopping products
In which stage of marketing, manufacturers believed that customers would buy the product if quality was good?
- Marketing-oriented stage
- Production-oriented stage
- Sales-oriented stage
- Product-oriented stage
Define the term 'market'.
Briefly explain the term 'Marketing Oriented Stage.'